a battle of the none functioning

NEITHER IS A WINNER

Today I read that Seirus Glove Company and Columbia Sportswear Company ended a law suit where each actually sued the other for trademark infringement. Both companies use a reflective material to reflect body heat back the the body producing the heat.

Columbia calls their product Omni-Heat and Seirus calls their material HEATWAVE.

WHEN Columbia came out with the Omni-Heat I wrote about it as being non-sense. They were lining sleeping bags with it. I do not know if Columbia still offers a line of sleeping bags today, but if they do they haven’t made a mark in the industry. Reflective material has been tried in sleeping bags for 40 years that I know of and it has never been of any value. That is the reason no other companies over the years has bothered to use it. I do not believe that Mountain Hardwear a division of Columbia has or does use it. As for the Seirus product it is a glove.

With or without this reflective lining even if it did function as they claim which it doesn’t, it would not make one iota of a difference. The Seirus people obviously do not either understand, know or even care to know that gloves do not keep hands warm when the temperature drops below 32 degrees F.

They do not understand when the fingers are separated as is the case when you wear gloves they cannot help each other to stay warm as is the case when you wear mittens.

So, who benefitted from this law suit, the attorneys for each side!

The reason I do not make gloves is because even Lamilite the best insulation material in the world will not make a warm glove.

One more material that has a history of not functioning for the betterment of the product it is being used as a part of. What one learns from situations like this is how well the people who own or work at these they are without historical knowledge of materials. Does this surprise you to know that companies are constantly doing very little or no research at all about materials history.

All of these people are basically marketing types who try to justify their existence by dreaming up false information that may very well hoodwink people into buying their products. Please note that each and every season these companies and the mass of other companies that serve the outdoor industry are once again coming up and out with a new improved version of what failed successfully not to work as advertised the previous season. But they have figured out what didn’t work and now they claim it will.

That unfortunately is par for the course with respect to the uneducated employed in the industry.