brrr

COOLING FABRICS?

“Cooling fabric innovator brrr° is bringing its advanced performance technology to more brands across the globe and across the athletic and outdoor categories — and far beyond.

The company’s patented process combines the powers of natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.

In independent third-party lab tests brrr° is proven to keep you cooler, and brrr° fabrics consistently outperform other brands.

The cooling technology of brrr° is permanently embedded in the structure of the yarn when it’s manufactured, so it won’t ever fade or wash out over time. And unlike wet “snap” towels, brrr° works when it’s dry and the cooling effects can be felt for the entire time brrr° fabric touches the skin”.

What you have just read is reprinted from an article published on the “sportstextiles website”. It is sponsored content meaning the “brrr*” staff wrote it.

Having read most of the article, I finally gave up reading non-sense. All of the brrr fabrics are knitted of polyester yarns. Polyester is a synthetic material, it is plastic!!!

Whatever the “natural cooling minerals” are they are mixed in with the polyester chemical and that is how it becomes “embedded” in the fiber which is then part of the structure of the yarn. This is not the first time a fabric company has done this as an example I believe primaloft has done this with aerogel fibers. Their purpose is to claim their insulation is now warmer. Equal non-sense.

I wonder if the players in the US Open tennis tournament are wearing shirts made with the brrr fabric. Note that they are wearing polyester shirts and they are not cooling down until they take the shirt off and towel dry themselves and put on a new shirt that become saturated quickly.

Body heat is absorbed by the first layer of clothing covering the body, but if that layer is plastic as polyester is it does not draw the moisture away, it does not wick the moisture away [they do not know that wicking action is an absorbing action and only cotton, wool, silk or acetate can absorb] so rapid drying does not occur. Your heat does not go away from you if the ambient air temperature is close to your body temperature. There is no “triple chill effect” created. This is hocus pokes.

Like the folks at primaloft and gore these people are charlatan’s, snake oil salesman, etc.

The fabrics are close knit and fit close to the skin surface not allowing any space between the skin surface and the fabric so the heat and moisture can move away from you, so, it doesn’t. The fabric gets to the temperature of your body and it does get wet. You stay warm/hot and wet from your sweat. The statement of “instantly and continuously draws heat and moisture away from the skin” is absurd. However, if you are in a gymnasium in Canada in January and are playing basketball and walk outside you are certainly going to feel the “triple chill effect”. Then you would know what brrr means.

Brrr company enjoys saying they have they are a “cooling fabric innovator” they also enjoy saying the have “advanced performance technology” whatever that means. They are so proud of themselves for creating language that is meaningless but companies that make shirts that can use their material just eat up what they are saying because I suspect the brrr people are dangling a carrot called money, advertising dollars. Otherwise, they would not use these fabrics.

I assure you if you had a piece of the brrr fabric in hand and walked into the showrooms of knitters the world over you would see fabrics that look and feel exactly the same. On the wearer of the same garments made from any of these fabrics the result would be the same. You would be wet and warm.

Every company is looking for a handle they can grasp that they can present to the buying public that will sway the buying public to invest in. shortly there after these companies will be looking for the next best thing to get the buying public to invest in.

What ever garment you buy its life expectancy will be short lived. The garment industry has become an industry of planned obsolescence in my opinion. That is the nature of coming out with new styles each year. They really do not differ from what has been made for years other than color.

So if you see a t shirt that has a brrr label keep walking.