magical insulation

HOCUS POCUS is what you will read in the following article.

This company will say anything that comes to mind that sounds go to promote their product and I mean product. That is all they have, but they also have several names for the one product.

PrimaLoft Sees Momentum With PrimaLoft® Cross Core™ Technology, Announcing 30 Brand Partner Adoptions For Fall 2019

March 5, 2019

LATHAM, N.Y. — March 5th, 2019 — PrimaLoft Inc. today announced 30 new brand partners have adopted PrimaLoft® Cross Core™ technology and debuted three iterations. The Cross Core platform fuses existing PrimaLoft fibers with next-generation materials including aerogel, a highly porous, low-density structure, originally used by NASA scientists, that forms a temperature barrier locking out cold and heat. New products available at retail beginning fall 2019 include PrimaLoft Gold Insulation with Cross Core Technology, PrimaLoft Gold Insulation Hi-Loft Ultra with Cross Core Technology and the loose fill PrimaLoft Silver Insulation ThermoPlume with Cross Core Technology.

If you were to examine each of these new (?) products plus all of the predecessor products they all look the same. In addition they all function or rather don’t function exactly the same.

More than 30 brands adopted at least one of the three PrimaLoft insulations in the Cross Core series. These brands include: adidas originals, Athleta, Black Diamond, Dynafit, La Sportiva, Maloja, Montane, Mountain Hardwear, Norröna, Peak Performance, Ping, POC, Quiksilver, Reusch, and Simms, among others.

Considering all of the accolades bestowed on Climashield for the past 12 years of its existence and the prior 40 years of its predecessor Polar Guard and current product made from Climashield Lamilite you would think (something not done at the companies mentioned) these high profile companies would want to use the best and only insulating component in the world but they evidently believe it doesn’t matter if their insulated products don’t actually insulate. Same as these companies using goretex that doesn’t function either. I guess the advertising dollars are more important than the quality of their products.

“The PrimaLoft Cross Core™ series reinforces our relentless effort to push the limits of material innovation for greater consumer comfort,” said Mike Joyce, president and CEO of PrimaLoft. “It is a significant advancement in our capabilities, resulting in products boasting previously unattainable levels of lightweight warmth, comfort and protection. The increased adoption of Cross Core shows the market’s growing demand for versatile components that deliver a higher degree of consumer comfort across a range of endeavors and conditions.”

The more comments I read from the ceo of primaloft such as “it is a significant advancement in our capabilities, resulting in products boasting previously unattainable levels of warmth, comfort and protection.” This tells me he has no knowledge of insulation in the first place. What he has yet to attain is the basic knowledge necessary to understand what an insulating medium is. He functions as I see it as if he were an old time, late 1800’s snake oil salesman. Offering products that do not function for their intended purpose in my opinion is immoral and unethical.

Originally developed by NASA for use in aeronautical applications, silica aerogel is composed of more than 95 percent air and is the lightest solid material known to man and one of the most effective insulation materials. PrimaLoft engineers have found a way to integrate aerogel material into the fibers, allowing PrimaLoft to develop apparel insulation that withstands the extreme challenges of outdoor garments.

I do not know if aerogel is actually used by NASA and I do not care. I do know mixing these fine silica fibers into the polyester fibers will add ABSOLUTELY nothing to the primaloft that will make it work as an insulation to begin with. More hocus pocus!

PrimaLoft Gold Insulation with Cross Core combines PrimaLoft Gold Insulation, the benchmark in performance synthetics, with aerogel technology, the gold standard in lightweight thermal protection. It provides up to 52 percent more warmth with the same weight compared to PrimaLoft® Gold Insulation. This enables PrimaLoft customers to achieve both enhanced warmth and decreased weight. PrimaLoft Gold Insulation with Cross Core Technology contains 35-percent post-consumer recycled content.

A primaloft product considered the “benchmark” in performance synthetics with or without the aerogel technology still means nothing. They have creative writers who state and I quote; “enhanced warmth and decreased weight” so you have an even less capable insulator but it is partially made from recycled content, big deal!! The creative writers are probably guided by their blind leader, so we have a good example of the blind leading the blind.

PrimaLoft Gold Insulation Hi-Loft Ultra with Cross Core has a distinctive accordionlike construction resulting in unending loft and quick compression recovery for long-lasting, lightweight warmth. Adding aerogel technology to the PrimaLoft fibers ensures loft and warmth without increasing weight, while featuring 25-percent post-consumer recycled content.

Here they go again saying that the primaloft fibers “ensures” loft and warmth without increasing weight. I have seen a picture of the accordion construction and for the uneducated since this is a chopped staple fiberfill product it will go flat as easily even if it weren’t accordion shaped. Unending loft only happens when it is there to begin with. Lest we forget they also put recycled content into their products, what a farce.

Building upon the success of PrimaLoft Black Insulation ThermoPlume® over the last few years, PrimaLoft Silver Insulation ThermoPlume with Cross Core Technology is the next level of warmth in loose-fill synthetic insulations. By blending each individual fiber of the small, silky plumes with aerogel technology, this insulation delivers the aesthetic and performance of natural down with up to 12 percent more warmth compared to previous ThermoPlume insulations. This loose-fill insulation has excellent compressibility for long-lasting durability and a water-repellent finish to ensure wet weather protection.

Now they talk of still “the next level of warmth” like they have accomplished something. They will never accept that their 1960 chopped staple technology is useless and worthless except in cheap bed spreads sold to cheap motels.

“Spending a full day on the slopes can be challenging for a skier,” said Eva Füting, senior designer at Peak Performance, a maker of innovative travel bags and gear. “Skiers are exposed to a range conditions from frigid morning lift rides to high-intensity, sunlit descents. The Peak Performance Velaero collection withstands these conditions by using, in addition to design features, the new PrimaLoft Silver Insulation ThermoPlume with Cross Core Technology, featuring aerogel.”

“For our products, we are always looking for materials with minimal weight,” said Sibylle Egele, product manager at Dynafit, a leading mountain equipment and apparel company. “Our new FT Insulation Jacket is definitely our warmest PrimaLoft product in the range. With PrimaLoft Gold Insulation Hi-Loft Ultra with Cross Core Technology we are able to imitate the warmth, look and feel of natural down. The PrimaLoft Cross Core technology adds another level of warmth efficiency to the great performance of PrimaLoft products.”

The two skiwear companies noted above must have been give extensive add dollars to say what they are saying. Their garments might be good for last spring skiing when it is too warm to wear a jacket.

Posted March 5, 2019

Source: Primaloft

These people have no problem offering the most remarkably convoluted erroneous information they can possibly conjure to rope people into buying their product. They are as far as I am concerned not only immoral but unethical. If you have no knowledge of a product as is evidenced by this article how you can discuss it intelligently. The operative word here is “intelligence” which they display very clearly they are devoid of.

So next winter when you look for an insulated garment you will know which brand of fiberfill to stay away from and which brand of skiwear to do the same.