more false claims by a company

Wet Weather Gear

Waterproof clothing and wet weather gear from Merrell is designed to protect you from the elements so you never have to stop doing what you love. Try our waterproof gear and discover the power of M-Select™ DRY wet weather protection to make even the wettest outdoor adventures more manageable. M-Select™ DRY is extreme weather gear you can wear every day, whether you need footwear, clothing, accessories or all three for an always ready, rain-proof wardrobe. Never get caught unprepared in the rain when you shop our waterproof apparel. Our rain jackets and waterproof pants for men and women are more than functional – they're also fashionable. Choose a jacket with all the features you need, whether it's a lightweight waterproof shell you can easily toss in your bag when the sun comes out or a heavy-duty, water-resistant parka made to protect you from all kinds of winter weather, from snow to sleet to freezing rain. Our wet weather wear uses moisture-wicking technology to create comfortable breathability, even while you're bundled up. When you buy M-Select™ DRY, you get the tried and tested security of water-resistance, with the quality comfort and high-performance design that customers have come to expect from Merrell products. Shop all our wet weather gear today, and get ready to conquer any rainy day that comes your way.

The above information was taken directly off of the Merrill web site.in sentence2 and 3 they specifically state “waterproof gear and discover the power of M-Select wet weather protection etc.” Further down in the information they say “water-resistant” and still further in the presentation they say claim “moisture wicking technology to create comfort and breathability.”

I believe that those who wrote this information do not have any knowledge of the fact that they have written contradictions as well as making claims of what cannot happen when wearing one of these garments. Since the garments are made from nylon or polyester the fabric cannot wick. ONLY natural fiber fabrics such as cotton, wool, silk or rayon can wick moisture.

One more time a company is picking up the erroneous information associated with all of the companies that advertise water-proof breathable materials. Merrill is just trying to misdirect the consumer.

As I see it honesty in advertising with respect to all of these products does not exist. In addition I firmly believe that honesty in the advertising of a multitude of products sold to people who endeavor to go camping leave a great deal to be desired.

Will this situation change; NO because to many people chose not to necessarily think in depth about the claims many companies make. I view these companies as I do politicians, they make a lot of noise but say and do nothing productive. All are totally concerned about the bottom line and if a product doesn’t work as they like to say it does, they go on.

Welcome to the world of marketing.