stupidity reigns in the outdoor industry.

WATERPROOF SOCKS?

Britain’s number one outdoor performance sock brand, Bridgedale, is introducing its first 100% waterproof sock range called Storm this spring.

Developed to provide wet weather protection and day long comfort, it combines Bridgedale’s unique FusionTech™ with a HydroTech™ Waterproof, Breathable and Windproof membrane. The new Storm range has been designed and tested to perform to the highest standards in the wettest conditions when hiking, biking or running.

Continuing to build on Bridgedale’s century-long sock making heritage, the 100% Waterproof Storm sock guarantees foot protection and comfort on the wettest trails. Even though Bridgedale has been keeping feet warm, dry and protected for many years, providing a good level of water resistance, this is the brand’s first 100% Waterproof sock range.

THE ABOVE INFORMATION IS REPRINTED FROM THE SPORTS INSIGHT ON LINE MAGAZINE, A BRITISH PUBLICATION.

It is not damaging enough for people to find it very difficult to find shoes that do not have Gore-Tex or some other B/S film that claims to be “waterproof and breathable” that is responsible for people having feet that get sores or fungus or layers of skin separation, but now we have a sock company demonstarting very clearly they have s**t for brians and are marketing a waterproof sock. I do not think dumb is strong enough a word to describe their actions.

Note that they start out stating “100 % water proof”. Then they say “breathable” in the next sentence and they repeat the same statement in the next paragraph and again in the last sentence of the article. The people at this company are the epitome of the meaning of” brain dead”. If you said that they are in one paragraph contradicting themselves they would not comprehend the statement.

By the way I also believe that the Gore Company markets similar socks, or so it appears on their web site. Of course they would put the film in anything they can even though it is nonsense.

It seems every damn company on the planet in the outdoor industry is populated with brain dead people!!! If it is not a new waterproof breathable product it is a product that will keep you from stinking or warm at 150 degrees below zero and weigh 8 ounces. PT Barnum’s prophesy of a sucker being born every minute is true. Just look at what is showing up in stores, nothing but bogus products.

The world knows that wet feet no matter where the water comes from will cause a multitude of foot problems and wearing water proof socks will speed up the process dramatically. Big deal that wearing these socks will keep out the water but it does keep in the water that comes out of your feet!!! You would think they at this company and all of the other sock companies who may very well follow them would themselves actually “think” about what they are doing. Not a chance, because they see the ultimate consumer as a “patsy”!!! THINKING is something they have no capacity to do!

My observation of the absolute worst material to ever be used in the outdoor industry is GORE-TEX. It does not work today, it is not going to work tomorrow and the day Bill Gore thought he discovered the next best thing to sliced white breads it did not work, however what did work is a way to capitalize on a non-functioning product and that has been successful, unfortunately for the consumers. There is no such material that is made or will in my opinion ever be made that has the ability to be both waterproof and vapor permeable!!! Add to that the very fact that there is no material that can breath!!!

I would like to see ALL of these companies place an absolute guarantee sewn on their products that unequivically states that this garment will; “ALLOW 100 PERCENT OF ALL MOISTURE VIA A BREATHABLE METHOD TO VACATE THE PRODUCT MADE WITH THEIR MATERIAL THAT IS ADVERTISED AS WATERPROOF AND BREATHABLE!” Please do not hold your breath waiting for any company to do this.

The only thing about all of this B/S about waterproof breathable that has been successful is the extracting of dollars from the ultimate consumers. When it comes to boots EVERY LAST MAN I HAVE SPOKEN WITH HAS COLD FEET WHEN WEARING GORE-TEX AND THINSULATE BOOTS. The basic problem they face whenever they enter a store that sells boots is simple they cannot find any boots that do not have these components in them. If they go on line at Wiggy’s they do exist.

Once again I suggest that you should show this information to ALL footwear, handwear, rainwear and outerwear manufacturers so the can learn if that is possible that they are bilking the consumer out of their money by offering a product that has never worked, does not work now nor will work in the future.

BridgedaleCompany, I hope you get to learn that the product you are now putting on the market never worked in all of your testing!!!

Just before I was about to post this article I had in my testimonial box the following testimonial.

13" socks in 90 degree heat.

I've been wearing these as the weather got warmer. Local temperature has been in the low 90's a day or three. They work just as well as during the winter. When I remove them at the end of the day, the inside of my boots and the bottom of the liners are soaked, but my feet are dry. I'm definitely going to try the new lightweight summer socks. Thank you for all of the great products Wiggy's makes.

– Brent Evans

Brent your testimonial could not have had better timing.

Many thanks

Wiggy