the deaf and blind leading the deaf and blind

THE FOLLOWING ARTICLE IS REPRINTED FROM SPORTING GOOD BUSINESS WEB SITE PUBLICATION. I DOUBT THAT IT WILL EVER BE PUBLISHED FOR PUBLIC CONSUMPTION AS YESTERDAYS ARTICLE WILL ALSO NEVER BE READ BY THE GENERAL PUBLIC.

GORE-TEX BRAND REVEALS REAL-LIFE ATHLETE STORIES TO SHOW WHY ITS PRODUCTS ARE TESTED FOR LIFE

PR Partner Press Release*

Posted by Campbell Moore | Verde Brand Communications | October 1, 2019

Upcoming fall-winter 2019 experience mixes body-camera and captured footage with behind-the-scenes manufacturing insight, to show why all Gore-Tex products are tested to the limits.

Elkton, MD, October 1, 2019—W. L. Gore and Associates (Gore) revolutionized the outerwear industry when it invented waterproof, breathable GORE-TEX fabrics more than 40 years ago.

WRONG gore never invented a waterproof and breathable fabric. Some tried before them and failed as they have as have all those who have followed gore. So, as you can see gore has LIED for 40 years about inventing something that CAN NOT BE DONE!!!

Today, it remains a leading innovator of performance apparel, and it’s now enlisting athletes, influencers and brand ambassadors for the latest incarnation of its TESTED FOR LIFE series.

WRONG again they have never ever innovated performance apparel. They can publicize all they want “tested for life” and if so they will find out what every person who has purchased a goretex or any other brand of so called waterproof/breathable garment it does not work for the life of the garment because it didn’t work to begin with when the garment was born.

A mix of body-camera and crewed footage documents the adventures and excursions of mountaineers Tamara Lunger, Robert Jasper and Hirotaka Takeuchi, freerider Greg Hill and world-class runner Daniel Jung, while the city photographer Jennifer Bin – famed for her images of skyscrapers and rooftops—appears to put performance apparel to the test in two urban and lifestyle stories.

I do not know who these people are other than the fact that they are gore employees. And you can bet they will or probably have stated that the goretex works. They are therefore LYING through their teeth. If these garments made with goretex or whatever doesn’t work for me or the rest of humanity how can it work for these people; it can’t, and it doesn’t.

Throughout each story, viewers follow the athletes through their difficult and sometimes life-threatening pursuits, to show how all GORE-TEX products are designed and engineered to withstand whatever life throws our way. These unique, personal stories are interspersed with behind-the-scenes footage of the brand’s rigorous testing processes, to affirm why and how it refines its various GORE-TEX product technologies.

Since I have not seen the video I do not know what they are saying, but I do know they can’t say they are experiencing their sweat going through whatever they are wearing and condensing on the outside of the garment, why BECAUSE IT CANNOT HAPPEN.

Of course, the behind the scenes testing is taking place in their $15,000,000.00 laboratory.

The experience continues GORE-TEX’s TESTED FOR LIFE ‘Tryout’ activation, which began in 2018 and invites regional athletes and influencers to share their own tests of the GORE-TEX GUARANTEED TO KEEP YOU DRY and the new GORE-TEX INFINIUM products. TESTED FOR LIFE also invites audiences to ‘Tryout’ their favorite GORE-TEX products with their own lives, with the best video submissions then published across the GORE-TEX brand’s own social channels worldwide.

The proof exists and has for 40 plus years that goretex DOES NOT keep one dry while wearing a goretex lined jacket or boots, but what does exist is proof that you will be wet when you wear a goretex jacket or boots. Also, i do not know of anyone who has stepped to the front claiming that goretex works and if one does then the one or more are liars.

Gore Fabrics Division global brand leader Achim Ewers zum Rode said: “TESTED FOR LIFE highlights the importance of the testing that we do across all GORE-TEX products, and how this testing enhances the lives of real people. Just as life tests each of us, we test all GORE-TEX brand products to the limits. This season, TESTED FOR LIFE shows to all wearers that their GORE-TEX INFINIUM and GUARANTEED TO KEEP YOU DRY clothing is tested from the top of the mountain to the city in even the most challenging weather situations.”

Achim you have never ever worn a goretex lined garment because if you did you would know it does not do what you are paid to claim it does. Or maybe you are nothing less than a complete idiot. Tested from the top of the mountain to the city means nothing since the body moisture of the person wearing a goretex lined garment will be WET!!!!!!!!!!!!!!!!!!! GOT IT!

The global online platform gore-tex.com provides additional information on GORE-TEX products, and how they test the limits in the real world, highlighting stories that demonstrate the determination of individuals to overcome daily obstacles and barriers. Much like the way people face challenges in their lives, GORE-TEX puts its products through rigorous tests, designed to stress its technologies and products to the breaking point.

The obstacles and barriers they are facing daily if wearing a goretex lined garment is how to get DRY!!!

TESTED FOR LIFE is conceived by creative agency AKQA, in partnership with media agency Gravity, part of the Dentsu Aegis Network alongside the physical retail and e-commerce consultancy Geometry. The experience seeks to inspire the next generation of adventurers throughout their multi-faceted lives, to empower influencers and consumers alike. The global online platform gore-tex.com has also been redesigned by AKQA for the TESTED FOR LIFE fall-winter 2019 launch.

We now know that AKQA is the creative agency that conceived of “tested for life” statement even though they have no knowledge of what they are saying and that includes Gravity and their partner Dentsu Aegis Network but it just doesn’t end there you also have Geometry consultants. Imagine all the brain power that went it to furthering the original LIE; Waterproof and breathable.

Gore revolutionized the outerwear industry with waterproof, breathable GORE-TEX fabric more than 40 years ago and remains a leading innovator of performance apparel. Gore fabrics products provide comfort and protection in challenging environments and in everyday life, enabling wearers to safely and confidently achieve and experience more. From hiking in downpours to defense operations and fighting fires, Gore’s deep understanding of consumer and industry needs drives the development of products with meaningful performance advantages.

gore-tex.com and gore-workwear.com

They repeat themselves to make sure they don’t forget what they claim to have done. Gore NEVER has been an innovator of performance apparel no matter how often and many times they look in the mirror and say it. Goretex fabrics do NOT “do not provide comfort and protection in challenging environments in everyday life” and if one believes this, they are probably on the gore payroll.

Here we have now a perfect example of the deaf and blind (gore) leading the deaf and blind (AKQA and Global Public Relations)!

And what follows is the creative marketing companies that have no knowledge of what they are saying about the gore products.

About AKQA: The imaginative application of art and science. AKQA is a design and communications company that employs 2,200 professionals in 28 studios across five continents. Awarded two Cannes Lion Grand Prix’s in 2019, and recently named by Gartner and Forrester as one of the world’s leading experience design and innovation agencies.

Agency credits: Creative, including brand anthem spots, digital shorts and advertising across print, digital and social media, was created by GORE-TEX brand agency of record AKQA. Dentsu Aegis Network supported the campaign as the media agency. AKQA also worked with fellow WPP partner agencies Geometry for retail and Hogarth Worldwide for creative production. Isobar supported as the influencer agency.

Media contacts:Farra D’Orazio
L. Gore & Associates, Inc. (North America)
Global Public Relationsfdorazio@wlgore.com

Haley Hammerling
AKQA (Global)
Senior PR Managerhaley.hammerling@akqa.com

SO MUCH FOR THEIR REAL LIFE ADVENTURERS

And now a comment and a testimonial.

Hi Jerry,

I keep telling myself I won’t react to this stuff, but your commentaries just have so much provocative things in them that I can’t resist.

This time I’m amazed at any company that is proposing to plant an 8,000 km Green Wall of Trees across Africa. That tells me the company doesn’t know any more about Africa than you say they know about fabrics and insulation. If those nimrods would bother to go to Africa and talk to folks, it wouldn’t take them more than a few days to realize any trees they might plant will be cut down and used for firewood/charcoal immediately. A few days spent visiting (if they’re allowed to) the former white-owned farms in Zimbabwe, South Africa, and the formerly wooded areas of places like Somalia, Congo, and so forth would open their eyes to what the locals do regarding chopping down trees.

John C.

John has spent time in Africa in his work, so he knows what he is talking about. Thank you, John for your input.

Wow

Thickest, warmest, and heaviest bag I've ever had. Probably twice as thick as my old military modular sleep system bag I had. Looking forward to sleeping out on the ice this winter on my fishing trips. Also came with a free pillow I wasn't expecting. Thanks, Wiggy! Also, impressive these days that the price stated was the price paid. No taxes, fees, shipping etc. Would buy again, although I expect I won't need to.

– Ben from Michigan

Thank you, Ben, for your testimonial.

Ben was referring to his ANTARCTIC BAG

And the final note is a reduction in the price of some of the sleeping bags. see the web site for which ones are reduced.